data driven marketing for effective re-engagement
This intelligent module delivers promotions based on data gathered around member demographics and POS activity, to help create highly personalised marketing campaigns. Insights from accumulated member data can include specific food
and beverage preferences, dates/times visited, member interests and spending habits.
Member Insights is exclusive to SENPOS and allows you to dive deeper into member data, match certain criteria and deliver personalised offers. Filter on a range of criteria including age, gender, suburb, member tier, last visit, and average spend and let the system create data-driven campaigns that are sent directly to members.
Accurately track + measure
Use the built-in campaign designer to create campaign templates and deliver your personalised message with a QR code voucher via electronic direct mail (EDM), SMS or post. Accurately track campaign performance including open rates, voucher redemption rates and customer spend, and measure the ROI.
Reward based on member interests
Combine data from customer’s membership and POS activity to send an offer that appeals to your member’s personal interests. Combine certain matching criteria eg. ‘Not visited for three weeks’ and ‘purchases red wine to re-engage those members specifically.
Data-driven decision making
Accurate ROI Reporting
Active campaign tracking
Powerful eDM Marketing
PersonaliseD Promotions & Offers
Build reward-based Loyalty
built-in campaign designer
leverage current promotions
Let’s work together!
We’d love to partner with you and help you realise your POS project. Get in touch with us and let’s talk it through.