The Ascot VIP program targets a younger generation of racegoers who wouldn’t look at a traditional race club membership. Matt Benson, CEO of Newcastle Racecourse says, “One benefit of the Members Kiosk is that it engages with younger people, who feel very comfortable putting their information into the system and joining up to our Ascot VIP Program. The Kiosk is great, because it presents a modern option for younger people to engage with us”.
The Kiosk also allows members to create their own bar tab and be awarded prizes, such as “You’ve just won a free schooner!”. Members may also change and update their own details in the Membership Hub and check in on their point balances and prizes.