Australia’s love of sports is as strong as their love of their local venue, and you can enhance both passions by reminding them that you can be their go-to destination to catch every game while enjoying good food and beverages. This year, punters can enjoy back-to-back weekends of Grand Finals with the AFL Grand Final on Saturday 28 September and the NRL Grand Final on Sunday 6 October during the Long Weekend. Maximise the viewership and excitement by attracting more customers to your venue. See our tips to delight customers during this Grand Final season.
NRL Grand Final long weekend – Schedule public holiday surcharges
While the October long weekend will be bustling with weekend-goers embracing Daylight Savings and an extra day off work, not to mention rugby fans, penalty rates will be in effect during this time. For the hospitality industry, public holiday surcharges are crucial to helping cover staffing costs, which is why the surcharge scheduling function is a feature worth remembering for future convenience. Save time and manual processes by scheduling specific surcharges to push across all your SENPOS devices, including your handheld POS device SENPOS GO and online ordering system Order-To-Go, and easily review the surcharge turnover once the surcharge is complete.
Offer special promotions and discounts
Offering promotions throughout the year is a great way to increase traffic, and for significant events like major sporting events and long weekends, it’s a chance to run special or limited-time promotions and discounts differently. Plus, encourage customers to bring their mates to join the fun, which could be a catchy tagline as part of the incentive. There are many kinds of promotions, including, a Happy Hour, multi-buy or upsell offer, to name a few. A SENPOS system offers you control over a range of promotions with a simple step-by-step wizard, making it easy to create offers more often. Plus, with our new handheld POS device, you can increase sales by offering fast tableside service with easy EFTPOS payments and membership card swipe – a queue-busting hack any venue can benefit from.
Spread the word throughout your venue
Communicating with customers while they visit your venue is paramount, and the instances where they can see your messages are vast. From waiting in line, making a purchase, and even travelling throughout your venue. With the ability to add images and signage, you can ensure customers see the latest offers and information.
Signage can be added to a terminal rear display and members hub kiosk, as well as large screens where content can be pushed using the Visual Content application. To save time, you can also schedule content to run at specific times to ensure the right content appears and is removed when it’s no longer required. Some useful signage to consider are:
- Promotions
- Operating hours and public holidays
- Upcoming events
- Important notices
- Membership
Send a targeted campaign
Member engagement is key to creating a positive experience for your customers, and personalised rewards are one way to achieve this. Our Member Insights module is a tool you can use to look through your member data and identify when they visit, their interests, what they buy and more. This information will enable you to create and send highly personalised campaigns fast, whether it’s for specific times of year or as evergreen rewards. Plus, you can also attach existing prizes in your campaign and then track when they’ve been claimed in the back-of-house – allowing you to measure engagement and ROI, so you can plan future campaigns successfully.
We have been helping hospitality venues across Australia boost customer engagement for over 30 years. It’s no secret we’re a sporting nation, and your venue can play an important part in growing this passion while enjoying good food and entertainment. Talk to our dedicated account managers today to learn how SENPOS can enhance your venue by bringing customers through your door, streamlining operations and maximising sales.