When it comes to big moments in Australian sport, nothing unites (or divides) fans quite like State of Origin. It’s one of the most anticipated events on the calendar, packed with must-see action. The 2025 State of Origin series kicks off on 28 May, and it’s the perfect opportunity to turn your venue into the ultimate game-day destination. With the excitement building, now’s the time to highlight how you’ll draw the crowds, create an unforgettable atmosphere, and make the most of one of Australia’s biggest sporting events. Check out our tips to get your venue ready for the State of Origin.
State of Origin dates 2025
- Game 1: 28 May, Suncorp Stadium
- Game 2: 18 June, Optus Stadium
- Game 3: 9 July, Accor Stadium
Offer special promotions and discounts
Offering promotions throughout the year is a great way to increase traffic, and for major sporting events like this, it’s a chance to run special or limited-time promotions and discounts differently. Plus, encourage customers to bring their mates to join the fun, which could be a catchy tagline as part of the incentive. There are many kinds of promotions, including a Happy Hour, multi-buy or upsell offer, to name a few. A SENPOS system offers you control over a range of promotions with a simple step-by-step wizard, making it easy to create offers more often. Plus, with our new handheld POS device, you can increase sales by offering fast tableside service in the bistro, sports bar and around your venue with easy EFTPOS payments and membership card swipe – a queue-busting hack any venue can benefit from.
Spread the word throughout your venue
Communicating with customers while they visit your venue is paramount, and the instances where they can see your messages are vast. From waiting in line, making a purchase, and even travelling throughout your venue. With the ability to add images and signage, you can ensure customers see the latest offers and information.
Signage can be added to a terminal rear display and members hub kiosk, as well as large screens where content can be pushed using the Visual Content application. To save time, you can also schedule content to run at specific times to ensure the right content appears and is removed when it’s no longer required. Some useful messages to consider displaying are:
- Promotions
- Operating hours and public holidays
- Upcoming events
- Important notices
- Membership
Excite members with a targeted campaign
Member engagement is key to creating a positive experience for your customers, and personalised rewards are one way to achieve this. Our Member Insights module is a tool you can use to look through your member data and identify when they visit, their interests, what they buy and more. This information will enable you to create and send highly personalised campaigns fast, whether it’s for specific times of year or as evergreen rewards. Plus, you can also attach existing prizes in your campaign and then track when they’ve been claimed in the back-of-house, allowing you to measure engagement and ROI, so you can plan future campaigns successfully.
We have been helping hospitality venues across Australia boost customer engagement for over 30 years. It’s no secret we’re a sporting nation, and your venue can play an important part in growing this passion while enjoying good food and entertainment. Talk to our dedicated account managers today to learn how SENPOS can enhance your venue by bringing customers through your door, streamlining operations and maximising sales.