According to Golf Australia, 17.6% of adult Australians played golf in 2022-23 and this has steadily increased each year to solidify golf as one of the nation’s biggest participation sports. Modern golf clubs are hubs for novice and professional golf enthusiasts, offering diverse courses and other hospitality to complete the experience, such as what’s on offer at SENPOS customer Oxley Golf Club in Brisbane. Working with Brendan Driscoll to transition to SENPOS, Aaron Muirhead, General Manager at Oxley Golf Club gains a point-of-sale (POS) partner now and into the future.
About Oxley Golf Club
Oxley Golf Club is one of Queensland’s leading golf clubs, boasting nearly a century of tradition and excellence. While the Club has evolved, it has maintained its core values of sportsmanship and camaraderie. The lush fairways have hosted countless games, welcoming both amateur and professional golfers from around the region. The club features an 18-hole Par 72 championship course, spanning over 6,200 meters, designed to challenge golfers of all skill levels.
Beyond the main course, Oxley Golf Club also launched TopStroke mini golf, designed by influential American golf coach David T. Pelz, enhancing the overall experience for members and visitors. The club’s signature pro shop offers opportunities to learn from experienced PGA professionals, furthering its reputation as a top golf destination in Brisbane.
Growing Partners
As golf participation continues to grow, golf businesses will need to prioritise keeping up with trends and delivering first-class customer experiences, whilst maintaining good operations. The right technology is a critical step to achieving this, which is why partnering with a reliable POS provider ensures you have the right system in place.
At Oxley, new POS technology streamlines operations, reporting and promotion capabilities. Working with Brendan Driscoll to transition to SENPOS, Aaron and the Club gain a POS partner who understands their needs now and into the future. For Aaron, it was important to “have a [POS] provider that we can partner with long-term” to be certain they are “keeping up with technology and using it to our advantage” he said. Working closely with Brendan to transition to SENPOS, the tailored solution delivers an enhanced experience for staff and customers that can grow over time.
Streamlining Operations
Managing a golf business involves overseeing numerous moving parts, and one key component is having a robust POS system to streamline front and back-of-house operations. Having a flexible POS system like SENPOS where the software is developed in-house allows the solution to be tailored to Oxley’s needs now and as it grows in the future. For Aaron, SENPOS stood out because we “understand how golf clubs operate and have developed the software that fits smoothly into [their] operations”. In addition to this, integration capabilities were also an “important factor” in transitioning to SENPOS, said Aaron.
SENPOS offers built-in features to simplify PLU management, reporting, and more. Golf businesses can benefit from seamless integrations with leading third-party systems like MiClub. This integration streamlines operations, allowing the club to harness the full potential of both systems within a unified workflow. For example, it enables effortless searching for and selecting MiClub members using SENPOS, synchronising member account transactions, and more.
Successful Support
The success of a POS system isn’t just about the software—it’s also about the support that comes with it. The SENPOS Support Team plays a vital role in delivering elevated service, advice, and support to customers. Alongside the relationship built with Brendan, Aaron and his team also worked closely with our local Support Team during the installation and onboarding process. Aaron explained that “having a support team you can call makes a difference, especially when you talk to someone that understands our Club” and is committed to “answering our questions but takes time to teach us how to do things ourselves too… the Learning Hub is also a good resource” he said.
New customers benefit from dedicated on-site and virtual training conducted by Support Technician Kara Booy. This ensures that venue staff are comfortable using the SENPOS system, stay abreast of the latest features and functions, and can ask questions and upskill. Based locally in Australia and available after hours, the Support Team offers customers peace of mind when they need it most.
Learn more about SENPOS Point of Sale and how we can help your golf club and business. From integrations, roadmaps and more, start your journey to SENPOS today.