After a whirlwind Christmas and New Year period, shortly after comes Easter, offering your hospitality business another opportunity to bring in customers for good dining, entertainment and offers. A key area that can guarantee happy customers is the offers you run, which can help increase spending throughout multiple areas of your venue. Using SENPOS Visual Content digital displays, you can share unique offers and stand-out promotions to drive engagement and membership. As we near the Easter long weekend, here are our top 3 recommendations for making the most of these digital displays.
When is Easter in 2025?
- Good Friday – Friday 18 April
- Easter Saturday – Saturday 19 April
- Easter Sunday – Sunday 20 April
- Easter Monday – Monday 21 April
Easter Raffles
Raffles are a popular way to engage with members and even attract new customers, especially in the lead-up to Good Friday. The kind of raffle can vary depending on the prizes on offer, allowing you to create a raffle as often as you wish. Your raffle will be run using the SENPOS in-built Raffle module, providing you greater control over the setup, ticket sales and scheduling.
Organising your raffle is simple, where entry tickets can be setup for purchase at the point of sale and using tablets or at your bar tills – making it more efficient for staff. In addition, you can also run promotions surrounding upcoming raffles to encourage additional spend and longer stays. For instance, ‘Receive 5 bonus tickets between 4.30 and 5.30pm’. Raffle draws can be triggered through SENPOS using a random selection process, which you can display through Visual Content to share with patrons.
Easter promotions
Promotions are a great way to connect with your customers during the Easter period. By offering a variety of specials, you encourage members to visit at different times, discover new products, and even spend a little more.
Wondering what kind of promotions could you create? Happy hour, barrel draws and even upsell offers on certain products are simple and effective. Plus, don’t forget to loop in your Good Friday and Easter dining specials and advertising on the back of the till screen when highlighting the events. Now is the perfect time to create your promotions and start highlighting them through Visual Content and back of till advertising to ensure your members don’t miss out.
Easter vouchers
Give your members something to get excited about with a voucher. A voucher for your venue is a simple way to encourage continued membership, regular visitation, and referrals. Creating a voucher with your SENPOS point of sale provides you total control of the type and the amount which fits within your targets. Alongside this, you can also establish the criteria a member must meet to receive the voucher or be notified. For instance, ‘top tier members will receive a $50 dining voucher’ or ‘members with 5,000 points can convert points to a $50 voucher’.
As with any reward, promotion is important and essential if members can increase their chances of being rewarded. When setting up your voucher campaign, be sure to promote it through Visual Content to encourage members to claim their reward and participate.
Looking to learn more about sharing your Easter promotions through SENPOS Visual Content displays? Contact a SENPOS specialist today.