In the fast-paced world of hospitality, it’s essential to keep your customers engaged and excited about what your venue has to offer. Often, customers may reduce their frequency of visits due to shifting priorities, financial concerns, or simply forgetting about what’s new at your venue. That’s why reconnecting with these customers is crucial. With SENPOS Members Insights, you can send targeted campaigns to reengage members who haven’t visited for a specific timeframe, like 90 days, and bring them back through your doors with enticing promotions.
Why Members Insights for my Business?
Members Insights is an advanced marketing and engagement tool fully integrated with your existing SENPOS POS technology. It’s designed to work seamlessly within your SENPOS environment, making it a powerful solution for clubs and venues that want to connect with their members using thoughtful, data-driven promotions.
What makes Members Insights a valuable asset?
- Targeted campaigns: Identify and communicate with members who haven’t visited for a while, and other use cases.
- Comprehensive reporting: After sending a campaign, track key metrics like:
- Email opens, clicks, and bounces
- How many rewards were awarded vs claimed
- The value of the prizes awarded
This data helps you refine your future campaigns and understand what resonates best with your customers.
Benefits of Member Insights campaigns
One of the most effective uses of Members Insights is to reengage with customers who haven’t visited in the past three months (or 90 days). Three months is a significant period in the hospitality industry—customers might have found new spots to visit, or they may be cutting back on spending due to the cost-of-living pressures. Staying connected with them is essential to remain front-of-mind when they decide where to dine next.
Offering a reward is a powerful way to reestablish your venue as a go-to destination. Customers love value, so a special offer, such as a meal voucher or discount, can be just the motivation they need to return. This approach doesn’t just boost visitation—it grows loyalty and ensures your venue stays top of mind.
Targeted campaigns with Members Insights
Creating a campaign is simple, and you can award prizes and send vouchers for easy redemption at the till or Members Hub Kiosk. With a more personalised approach, you’ll strengthen relationships and encourage repeat visitation. Launching a campaign with Members Insights is simple and intuitive:
- Define your audience: Use filters to target members by:
- Membership tier (e.g., bronze, silver, gold)
- Food and beverage preferences
- Demographics
- The dates and times of their previous visits
- Create your offer: For example, offer a $10 meal voucher to bronze-tier members and a $25 voucher to gold-tier members who haven’t visited in 90 days.
- Schedule, send and track: Send out the campaign straight away or schedule it, afterwards you can monitor its performance using real-time reporting to see who’s engaged and who’s redeemed your offer.
The inbuilt SENPOS Membership platform is designed to suit any hospitality loyalty program and is packed with customisable features to fit your venue’s unique needs. You’ll stay in control of your membership data and have the tools to craft engaging campaigns that keep your members coming back.
Member engagement in your venue is one of the keys to a successful experience at any venue. We’ve developed our Member Insights module to help you gather member data to create personalised campaigns and rewards, such as from member visits, what they buy at your point-of-sale and their interests. Learn more about SENPOS Point of Sale and how we can help your venue. From integrations, roadmaps and more, start your journey to SENPOS today.