Marketing is key to your venue’s success but there is no question that engaging your members to bring them back through the door time and time again is an ongoing challenge. There are many options out there for consumers, so what can you do differently to hit the mark and convince people to spend their time and $$ at your venue?
General venue promotions like happy hour, barrel draws or upsell promotions will always have their place but to reach the very essence of why a consumer would choose to visit your venue over others, a personalised approach will vastly improve your success.
SENPOS point of sale software has an inbuilt ability to build a comprehensive CRM database of usable member knowledge and coupled with the power of our Members Insights Module, you can create effective personalised offers that really hit the mark.
It starts with the accumulation of knowledge right from sign-up. Recorded details like birth date, gender, favourite beverage etc. combined with data from spending habits at the POS on food, drinks, entertainment and so forth, with this advanced module, you can easily generate offers that appeal to people’s specific likes and interests.
Sending a QR voucher for their favourite meal or drink via SMS or email is simple and will bring members back through the door time and time again.
Want to know more about Members Insights?