SENPOS designers and developers have been working hard to enhance its point-of-sale system with a major focus on updating Member Insights software features.

Customers and delegates who attended the Australasian Gaming Expo could preview version 17, which is currently undergoing pre-release testing before its full release in the coming months.

Offering one-on-one demonstrations, the SENPOS team showcased the full Member Insights experience, revealing the new campaign-based workflow, as well as the latest improvements in reporting, promotion, integration, and table ordering.

This latest version will offer significant advancements in functionality, allowing hospitality venues to track marketing campaign performance such as open rates, total prize values, prizes awarded, prizes claimed and total sales.

“By having the capability to track campaign performance and analyse the data, club operators can ensure they are getting an effective return on investment,” says David Potter, Director of SENPOS

These new Member Insights features, plus the additional reporting functions, are expected to greatly improve operational efficiencies for clubs, pubs and hotels greatly.

The improved analytics dashboard displays data in easy-to-understand graphs and charts, giving business owners superior control of member activity and valuable insights to measure return on investment (ROI). Too, with access to real-time data, components such as product value awarded vs receipted sales enable a more fluid and flexible approach to member marketing.